Years ago, the term hashtag was only used in the same sentence as the word Twitter.
Now in 2022, you can find hashtags on LinkedIn, Facebook, Instagram, Twitter, and even Google. But why use hashtags for business?
Well, tweets that have hashtags actually get double the engagement than those without! If you use hashtags correctly on your company’s social media profiles, then you can generate traffic for sure!
Keep reading to find out which 7 hashtags your tech business should start using right now plus more detailed tips!
Creating a Hashtag Strategy
Before you jump into using hashtags it’s really important that you know, just as with other digital marketing tactics, there should be strategic thinking behind the ones you choose to use.
This strategy should be based upon knowing who your brand’s ideal target audience is and how they’re going to find and engage with your content.
Go for Quality, Not Quantity
Much like companies used to use keyword stuffing to get traffic to their website, now they try to “over-hashtag” their social media posts to try to gain more exposure.
This is not the right way to go about it.
The hashtags you use should add value to your post so that it can be found in relevant searches. For example, you wouldn’t put #cat on a golden retriever image, would you?
This is so that people who are searching for the hashtag cat will actually find content related to cats. This blog article tells you more about social media engagement posts.
7 Hashtags for Business
Your tech business should be acing the content game by creating quality content that is driven by your buyer personas and ideal target audience.
Your imagery and visuals are powerful, your messaging is strategic and true to your brand, and your posts are regular! All that is left for you to do is add the following hashtags to your posts:
Putting these 7 hashtags to use on your social media posts is bound to get you some traction. Remember the relevancy though, for example, the hashtag iPhone is trending currently but you don’t want to put that on a technology post that has nothing to do with Apple, otherwise it simply just doesn’t make any sense!
What’s a Hashtag Generator?
Hashtags can be created with the help of generators to attract new followers. As time goes on, you’ll be able to interact and engage with your actual followers.
You must first select the proper software. Some of these services are free, but you should always check the reviews before using them. Determine which one can help you get the most out of your social media account.
Go Forth and Conquer the Hashtag World
You’ve got it down now, you have a solid plan made up of the hashtags for business that you will be using. From the subject of each post to the hashtag you use, remember to always think strategically!
Think of your audience and let that fuel the social media decisions that you make!
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