Gone are the days when businesses used text messages and pamphlets to communicate with customers – with the advent of technology, every customer now has an email account, which most people generally check at least once in a few days.
Emails have become one of the most prominent ways of communicating with a customer for businesses, and for good reasons – it is formal, conventional, and yet can be personalized in a way that looks elegant and rich with multimedia.
With you send email API in the present times, most businesses are now able to exploit the full capabilities of any given email suite by automating many functions and creating routines that an API can help deliver using the email application.
This has enabled businesses to communicate and connect with customers more efficiently and effectively and has provided better business-oriented results for most companies.
Email API for Marketing Communications
Email marketing is one of the biggest communication tools for any given business, be it for product advertising, service reminders, information exchange, transactional alerts, or contextual emails by embedded software – emails are the primary means of communicating for marketing information.
This has been further enhanced by the use of API – a program that helps in extending the capabilities and helping developers present new scenarios and customize the routines for their own individual requirements within an email application.
A send email API can be purely open and therefore help developers customize the suite so that it can keep up with the business routine as devised by the marketing team.
For example, a customer may visit an eCommerce site and subscribe to new product alerts by providing their email address. In this case, the email API is now able to identify this as a trigger and automatically add the subscriber to a list that is segregated within the email suite.
The API can be set to send a welcome email or subscription information confirming the subscription made by the customer. Later on, the marketer can then send product alerts and new product information or information on new offers and campaigns run by the business on the website.
The customer can be added to various segments or lists created by the marketer, such as ‘new subscriber’, ‘customer for X product/Y product’ etc, and target these specific lists from the next time onwards.
Rich and Personalised emails with API
Rich emails are referred emails that have images, videos, interactive links, and texts that can entice the customer and make them click the attached links that lead to the e-commerce website. These emails can be personalized with the use of rich features such as multimedia images, videos, and interactive texts or links.
These emails can be personalized with the digital marketer by using brand-specific information. The marketer can also use specific domains, therefore, helping the customer receive emails from specific sections of the brand such as firstname.lastname@example.org, email@example.com, etc.
This way, the emails can be white labeled with specific information about the customer. This process is called white-labeling, making emails marked, tagged, and directed more specifically to the customer than any regular business email. It helps deliver a personalized experience to the customer, making the brand presence and value stronger in the customer’s minds.