How to Write an Article Which Converts

As almost everyone is behind closed doors nowadays due to the global pandemic, a lot of people are now finding online jobs feasible. One of the best jobs to do online is being a content writer. Content writers are people who specialize in creating content for a specific topic, theme, or a website for visitors to read. 

Most of the time, content isn’t also limited to articles. Some content can be creative pieces such as short stories, novels, and even poems. Depending on the difficulty of a topic or project, some writers can earn $30 per hour or even more. Indeed, content writing is a lucrative profession that most people can get into.

So how does writing an article enable people to earn? The answer lies with the article being converted. When we say that an article converts, it means that the article is high quality, original, and eventually gets the reader to click on a link within the article. In a nutshell, conversions often lead to a possible profit for a business or a website.

Don’t be fooled, though. As easy as it seems, writing an article that converts is more complicated than writing a more traditional piece. To get you started, here are some tips on how to write an article that converts.

How Long Will Your Article Be?

When it comes to producing high-quality content, the word count should be one of the priorities. Studies show that most long-format articles or articles that have a thousand words or more with them often have good results in search rankings. 

Most word processing tools have word counters, but to make sure that you’re hitting the right character count, you can use an online character counter to have better results. Don’t fret though, most SEO(more on that later) specialists consider 300 words to be the minimum word count for content to rank in search engine results as there are lots of other factors to consider.


As mentioned earlier, there are lots of other factors aside from word count that can make an article convert. One of those factors is content. For a writer, content is vital in every piece they should make. 

Always stick to your topics and never veer out of the point. One way of losing a reader is by pushing aside the topic they searched for and introducing a new, albeit a useless piece of information suddenly into the article. Make sure that you also provide references to make your points stronger for your readers to understand.

The Title Matters

Speaking of content, writers should emphasize the headlines or article titles that they’re using. There are lots of guides online to show you how to come up with your titles, however here are some basics when creating SEO-friendly titles.

  • Try not to overuse fluffy words in your titles
  • Make your titles straight to the point without making it boring
  • Try using catchy titles to improve CTR or click-through rate
  • Try to use “power” words or words that can make your readers feel something

Since content is key, make sure that the title stays true to the content and vice versa. Once you fail to do this small, yet crucial practice, you’ll quickly lose your visitor’s interest by leading them on. 

Having SEO knowledge

SEO or search engine optimization is a process that helps a website or business get quality traffic. The more quality traffic a business has, the more conversions it can make. A page that has good SEO is more visible to users as these pages are often displayed on the very first page of a SERP or a search engine results page. 

SEO often has a broad scope when it comes to optimizing a website. More often, SEO can also help optimize content for better rankings. It’s a must for writers to have at least a bit of relevant knowledge in SEO to come up with articles that can rank high and convert. Compared to websites that aren’t optimized, websites with good SEO can be more successful in the long run. 

Using Keywords

Keywords are words or phrases that users can click on your article that help people find a website. These words or phrases are also the terms that people use when using search engines to look for something specific. It’s important to know that using keywords appropriately and placing them in the right places can contribute to a high-quality article.

Keep note that too many keywords in a single article can be bad for your SEO ranking. Keyword stuffing is the practice of putting too many keywords in an article which can turn out forceful and unnatural to a reader. 


Writing a high-quality article that can pique your reader’s interest and creating leads at the same time can be difficult but not impossible. Using the right keywords, having a bit of SEO knowledge, knowing the importance of word count, and making sure your content is on point are just some of the ways to create a high-quality article that converts.